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CARNAVAL

de Pernambuco

2023

Art Direction

CLient: Empetur
employer: Match Comunicação

 

tools used:

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timeline:

1 month

art director:Petrus Andrade
Illustrations:Petrus Andrade
Photography:Chico Barros
Logotype:Outsourced
Movie: Estúdio Coruja

account manager:
Maria Paula Londres / Letícia Rezende
Copywriting:
Maria Paula Londres / Carlos Renato
Production:Raquel Santos

project GOALs

about
this
project

Joy is back!

After two years without celebrating the biggest Carnival in the world, Pernambuco is once again painting itself in all colors, wearing its irreverence and putting its biggest smile on its face.

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Logotype

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Bom Carnaval
pra todo
mundo! Evoé!

Characters

Representativeness and diversity are essential pillars for the richness and authenticity of Pernambuco's carnival. During this festive period, we celebrate not only culture and tradition, but also the plurality of identities, expressions and experiences. Each manifestation, each bloco and each person brings with them a unique story, enriching our festival with colors, rhythms and diverse narratives.

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Color guide

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typography

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Illustrations

Visual elements

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Our idea was to bring Pernambuco's Flag colors to our characters. Like a ribbon or energy that surrounds us and tranforms us. Happyness is here and it change us! I used photoshop to bring that idea to life.

Key visuals

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Social media

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Production

Hotsite

Check it
out the
finished product

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